AIMS AND OBJECTIVES OF THE QUALIFICATION
The aim of this qualification is to prepare learners for work. It supports the development of knowledge and skills to enable learners to prepare for work and identify the skills and behaviours required within a professional environment. It provides an insight into the principles and processes of sales and marketing and has been designed to support transition into employment for those seeking to work in a sales or marketing role. It is designed to meet the skills needs of employers of all sizes across the public, private and not-for-profit sectors.